Uses And Gratification

P.I.E.S

Social Integration

Bad Education

Social integration is where a piece of media is watch or read as its an topic of a conversations between a group of workers or friends. People may not like the piece of media but will view as it because of its social integration. Bad education is normally talked about within a groups of friends so some will enjoy the program and makes references towards the program while other will only watch the program to understand the topic of the conversation.